I rebranded a current dog food company - Fromm's - for a school project. This is a trusted family owned company that prides itself on quality. I wanted to mix the rustic family-owned feeling with high value so I created packaging that is made of recyclable kraft paper which looks rustic, with silhouettes and type that are classic black and white to portray the great quality food inside. I have designed a template for a large box of dog food with handles for easy carrying. This packaging could easily be carried over for other flavours and treats.