Logo Redesign

For this school project I rebranded an existing company. Bekker's Pet Care is a boarding kennel for cats and dogs. Market research showed that pet owners often felt anxiety leaving their pets at a kennel. I created a logo of a dog and cat sharing their enthusiasm to go to the kennel with their smiling mouths forming a speech bubble. Inside the speech bubble is a pet house with a heart inside, as if the animals are saying they enjoy going to Bekkers. It was important to show that this was a place that a pet would enjoy staying at. I used bright yellow to express happiness. I also designed corresponding stationary, employee clothing, Facebook and website. This branding could be applied to interior and exterior decor of the kennel, signage, merchandise.

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